Top 10 Elite National Team Sponsors for African Football (2025)

Brief Summary

• From Nike and Coca-Cola to MTN, Aiteo Group, major global African brands are investing millions in national football teams.
• Sponsorships cover kits, salaries, tournaments, and fan engagement while giving brands exposure through global tournaments.
• Iconic kit designs, historic partnerships, and grassroots initiatives show how sponsorships shape African football’s growth and identity.

Deep Dive!!

Friday, August 22— Elite national team sponsorships are the unsung forces, making it all possible behind the fervour on the pitch. These sponsors are really important since they provide substantial financial support for these national teams to pay for international friendlies, top-notch trainers, premium uniforms, and more.

In return, these brands get exposure and increased visibility. They leverage these teams for promotional events, fan engagement activities, and collaborative campaigns. As of 2025, global brands like Nike, Coca-Cola, and African sponsors like MTN are splashing millions in African football. 

In this article, we delve into the top 10 elite sponsors of African national football teams in 2025, showcasing their long-term influence and financial contributions.

10. Nasco – Ghana (Electronics & Awards Sponsor)

Ghanaian electronics and appliance manufacturer Nasco has impacted the Ghanaian Premier League and Ghana’s Women’s Premier League positively, despite not being widely known and having the same worldwide reach as sponsorship giants like Nike or Puma. 

They provide awards and recognitions for players and coaches, like the “Man of the Match” awards. Alongside financial rewards, Nasco also provides electronics like refrigerators, televisions, and household appliances, assisting the national team indirectly by fostering a local football community.

9. Tecno Mobile – AFCON Partner

A Chinese tech company called Tecno Mobile is a top smartphone brand in Africa. The firm came to a historic agreement with CAF in 2023 to become the Official Global Partner of AFCON 2025 (Morocco) and AFCON 2027 (East Africa - Kenya, Uganda, and Tanzania).

Considering that AFCON has more than 500 million viewers worldwide, analysts recommend a multi-million dollar investment, even though financial details are kept confidential. The partnership includes branding rights during AFCON broadcasts, fan engagement initiatives, and exposure on matchday advertising boards. 

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8. TotalEnergies – CAF & AFCON-wide Sponsorship

TotalEnergies, a French energy giant, has been an official sponsor of the African Cup of Nations (AFCON) and other CAF competitions. As of 2025, the Confederation of African Football (CAF) signed a new three-year sponsorship deal worth $1.125 billion with TotalEnergies until 2028.

This extended partnership follows the initial eight-year deal that was worth a total of $250 million.

The agreement, which has been extended several times, is said to be worth tens of millions of dollars over the years. As a result, it is among the biggest financial contributions made to African football by a single entity. TotalEnergies earns exposure as a brand across the continent, while national teams win from better-run competitions, prize money, and worldwide media rights.

7. Puma – Ghana (Black Stars)

Ghana’s Black Stars and Puma have had one of the longest-standing alliances, making the African national team one with the most enduring collaborations with a global kit provider since 2005. 

The company provides equipment, footwear, and training wear to all Ghana Football Association levels. Furthermore, Puma uses Ghana's involvement in important competitions, particularly the World Cup and AFCON, to promote its brand abroad, positioning the Black Stars as an ambassador for African football

The team's home and away jersey designs have been unveiled by Puma, and the most recent reveal included cameos by singers Stonebwoy, Gyakie, and Joey B in addition to former Black Stars captain Abedi Pele.

6. Le Coq Sportif – South Africa (Kit Supplier)

A French sportswear company, Le Coq Sportif, signed a five-year contract in 2020 to provide official uniforms for all South African national teams (Bafana Bafana and Stellenbosch FC). Renowned kit sponsors, Adidas and Nike, had previously been linked to these teams too.

Even though the French parent company filed for bankruptcy early in 2025, its South African operations are said to be running smoothly.

Industry experts estimate the partnership's value to be several million rand, including marketing campaigns, performance-based bonuses, and kit delivery, even though financial specifics were not fully disclosed. 

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5. Castle Lager – South Africa (Bafana Bafana)

Castle Lager, South Africa’s pale lager firm, is one of the oldest and most recognisable sponsorships in African football with Bafana Bafana. This partnership dates back to the early 1990s and not only sponsors South Africa’s football teams but also its national Rugby team, the Springboks and the national cricket team, the Proteas.

Castle-branded fan parks, watching parties, and national marketing are frequently linked to matchdays. 

4. MTN – Zambia and Uganda National Team

One of Africa’s largest telecom companies, MTN, signed a contract with the Zambian national football side, the Chipolopolo. The contract, which was renewed in 2021, was reportedly valued at ZMW 43 million (about $2 million) for over three years, making it one of the biggest telecom sponsorships for a national team in Africa.

MTN is also a sponsor of Ugandan football. As of 2023, the Federation of Uganda Football Associations (FUFA) signed a five-year sponsorship deal with MTN Uganda worth 19 billion shillings (approx. $147 million).

3. Aiteo Group – Nigeria (Energy Partner)

The Nigerian oil and energy giants Aiteo Group made a daring move by funding the salaries of the Super Eagles’ technical personnel and crew, providing their kits and advertising. They are also known for sponsoring the Nigerian Football Federation (NFF) and the Aiteo Cup (formerly the Federation Cup). 

Aiteo has also helped to maintain the financial stability of Nigerian football by supporting the national teams and sponsoring the CAF African Footballer of the Year Award. 

The Nigerian Football Federation was relieved of financial strain thanks to Aiteo's sponsorship, which was reportedly valued at around N320 million plus $600,000.

2. Coca-Cola – Nigeria (Official Partner)

Coca-Cola has been in Nigeria’s football scene since 2018 as the official soft drink and sponsor of the Nigeria Football Federation (NFF). They became the highest-paying beverage sponsors in African football after agreeing to a five-year contract, said to be around  N1.4 billion (approx. $3.5 million).

Additionally, they maintain connections with FIFA and the English Premier League, which has allowed them to bring the FIFA World Cup trophy to Nigeria several times. Beyond athletics, Coca-Cola Nigeria backs environmental and community development programs, such as a 2022 collaboration to empower individuals in the plastic recycling industry through the Food and Beverage Recycling Alliance (FBRA). 

1. Nike – Nigeria (Super Eagles)

Nigeria's national football teams, including the Super Eagles, have historically worn Nike jerseys. The brand's contract was extended in 2015, and it is still in place today with the release of the 2024 and 2025 designs. 

Notably, the groundbreaking kit launch in 2018, which sold out within hours, remains their best collaboration and was a global fashion statement.

These kits are renowned for using creative and cultural components from Nigeria, like abstract designs that honour the "night in Lagos" and traditional textile-inspired patterns.