Rooted in Africa. Reporting for the world.

Sportblot is a digital sports media publication owned and operated by Dissimilar Media Inc. We are the continent's premier destination for intelligent sports journalism — covering football, cricket, rugby, athletics, and the business and governance that shapes them. Our editorial team is made up of writers, analysts, and journalists who live and breathe African sport.

Sportblot was built on a simple conviction: African sport deserves the same depth of journalism, analysis, and data that the world's biggest sports markets take for granted. That conviction drives everything we publish.

// OUR MISSION

Amplify African excellence on every stage

MISSION

Our mission is to showcase the talent, passion, and dedication of African athletes and sports organisations — whether they are competing locally in Accra, Nairobi, or Lagos, or representing the continent at the World Cup, the Olympics, or the Premier League. We provide comprehensive, accurate, and engaging coverage that celebrates achievement and holds the institutions of sport accountable.

// OUR VISION

The definitive global platform for African sport

VISION

We believe that sportsmanship and athletic competition are among humanity's oldest traditions — and Africa has always been at the heart of that story. We envision Sportblot as the platform where fans, analysts, and decision-makers worldwide come to understand African sport in all its richness: its history, its data, its politics, and its future. We are building a global community united by the spirit of the game.

// EDITORIAL PILLARS

What We Offer

Every section of Sportblot exists to fill a gap in the coverage of African sport. Our editorial pillars are designed to provide value that no general sports outlet can match.

01 Football Intelligence Tactical analysis, transfer intelligence, league tables, and match reports from Africa's top domestic competitions — plus tracking African players making an impact in Europe, Asia, and the Americas.		04 Data & Rankings Original data products — performance rankings, competition analytics, and market valuations — built specifically for African sport contexts where comprehensive data has historically been scarce.

02 Sports Business In-depth reporting on broadcasting rights, sponsorship deals, stadium development, private equity investment, and the entrepreneurs building the next generation of African sports businesses.		05 Profiles & Legends Long-form features on the athletes, coaches, and visionaries who define African sport — their careers, their journeys, and the cultures that shaped them. Exclusive interviews and immersive storytelling.

03 Governance & Policy Accountability journalism covering the federations, governments, and international bodies that govern sport in Africa. We scrutinise decisions that affect athletes and fans.		06 Community & Analysis Reader commentary, expert contributor columns, and community engagement across our social channels. We believe great sports journalism is a conversation — and we want you in it.

// PAN-AFRICAN REACH

Coverage Across Every Region

African sport does not speak with one voice. We cover the continent in its full breadth — East, West, North, and Southern Africa — with local expertise that national and international outlets cannot replicate.

East Africa

Kenya · Tanzania · Uganda · Ethiopia · Rwanda · Somalia

West Africa

Nigeria · Ghana · Senegal · Côte d'Ivoire · Mali · Guinea

North Africa

Egypt · Morocco · Tunisia · Algeria · Libya · Sudan

Southern Africa

South Africa · Zimbabwe · Zambia · Mozambique · Botswana

// OUR COMMITMENT

What We Stand For

At Sportblot, we are committed to delivering accurate, independent, and deeply reported sports journalism — journalism that African sport has always deserved. Our dedicated team works tirelessly to bring you the best in sports coverage from Africa and around the world.

01 Editorial Independence

Our reporting follows the facts, not the interests of federations, sponsors, or governments. We hold the institutions of sport accountable — including the ones we cover most closely.

02 Accuracy First

Every story we publish is verified before it goes live. We issue corrections promptly and transparently when we get things wrong. Trust is the foundation of what we do.

03 African Voices

We prioritise the perspectives of athletes, coaches, journalists, and analysts from the continent itself. This is their story — we are here to tell it well.

04 Depth over Volume

We publish less and mean more. Every piece on Sportblot is crafted to add genuine insight — not to chase clicks. Quality, analysis, and original reporting are non-negotiable.

// GET IN TOUCH

Contact Sportblot

Whether you are a reader, journalist, partner, or advertiser — we want to hear from you. Use the details below to reach the appropriate team.

PUBLISHER	Dissimilar Media Inc.
WEBSITE	sportblot.com
GENERAL ENQUIRIES	hello@dissimilarmedia.com
EDITORIAL	editor@dissimilarmedia.com
ADVERTISING & PARTNERSHIPS	editor@dissimilarmedia.com
LEGAL & PRIVACY	editor@dissimilarmedia.com
JURISDICTION	Commonwealth of Massachusetts, USA

Thank you for reading Sportblot.

SPORTBLOT · sportblot.com · Dissimilar Media Inc.